ISG delivers first prototype store for Abercrombie & Fitch in Asia

13 April 2018

First new prototype store for Abercrombie & Fitch in Asia delivered by ISG MAIN BODY - ISG

ISG has successfully delivered a new store for stylish American fashion brand, Abercrombie & Fitch, to mark its return to the Hong Kong market. 

The new store marks the launch of the retailer’s new look in Asia, and follows in the footsteps of multiple outlets which have been opened across the US to feature the fresh design.

ISG completed a full fit out of the 6,800 sq ft space, including design management and electrical and mechanical engineering, integrated omni-channel technology and special features such as dimmable LED lighting, music control and fitting room phone charging docks.

First new prototype store for Abercrombie & Fitch in Asia delivered by ISG MAIN BODY 2 - ISG

New storefront signage has also been fitted and features intricate details of the Abercrombie logo.

Fitting rooms have been installed complete with exclusive private suites, while checkout counters have been built throughout the store to enable a speedy customer service.   

ISG delivered the project within the 16 week timeframe.