Case Study - La Mer, Shatin, Hong Kong

Project data

  • Customer
  • Estée Lauder Group
  • Area
  • 600 sq ft
  • Procurement route
  • Main contractor
  • Programme duration
  • 4 weeks
  • Completion date
  • July 2016

The project

The Estée Lauder Group engaged ISG to expand the footprint of one of its most prestigious brands, La Mer, with the fit out of a second concept store in Hong Kong. La Mer is an iconic skincare brand which produces luxurious beauty products. The design of the new store - located in New Town Plaza, Sha Tin - reflects La Mer’s status as a deluxe brand with a high-end, luxury interior. A fish tank was installed as the centrepiece of the store, in homage to the brand slogan: ‘From Sea To Skin, A Daily Transformation’.