Case Study - Victoria's Secret, Hong Kong

Project data

  • Customer
  • Victoria's Secret
  • Value
  • $7 million HKD in total
  • Area
  • 2,800 in total
  • Form of contract
  • Turnkey
  • Programme duration
  • 5 weeks

Overview

ISG was appointed as the fit out contractor for one of the first few stores for Victoria’s Secret in Hong Kong. The client's expansion plan was to open two stores- in Shatin New Town Plaza and Central IFC, both at the same time. ISG was responsible for both the stores. Thus, the time frame was very tight for our team given the fast-track programme.

The store in IFC mall spans 1,500 sq ft while the one in Shatin New Plaza is 1,300 sq ft.

Both the retail spaces reflect a strong and consistent brand for Victoria's Secrets, embracing the signature black and pink brand elements which strike out of the tiles, carpentry, textures and lighting. The outcome of the fit out reflects a bold, feminine and luxurious retail experience, all adding to the already glamorous personality it holds as the largest American retailer of lingerie and beauty products.